Strategically Speaking: India: World’s Largest Book Exporter?
Book City will be a complex undertaking, but if the conference documents I've seen are any indication of the end game, this could be an industry-changing initiative. The effort hinges on two key strategic principals: solution and scale.
Regarding solutions, Book City is designed to leverage India's well-established capabilities in the prepress area—including color management, image editing, traditional typesetting, page layout, content digitization and content conversion combined with geographically centralized book manufacturing. The vision quite literally has all of the critical elements—design and editorial services, prepress, short-run digital printing, sheetfed and web offset, binding of all types, fulfillment operations, either co-located or in regional hubs—sharing a common information technology infrastructure and, perhaps most important, with easy access to competitively priced air and ocean freight. The objective of this proximate location is to offer publishers across the globe an end-to-end solution rather than a single point of specialized service such as prepress or printing, an integrated solution versus a one-off.
%0D%0A%20%20That%20said,%20it%20appears%20that%20we%20may%20be%20on%20the%20verge%20of%20a%20new%20addition%20to%20the%20existing%20Indian%20business%20model—an%20initiative%20that%20the%20Indian%20book%20manufacturing%20community%20has%20named%20Book%20City—Vision%202017.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbook-city-vision-2017-s-ambitious-plans-global-outsourcing-expansion-418735%2F" target="_blank" class="email" data-post-id="2921" type="icon_link"> Email Email
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