Borders, Costco Kiss Off Sterling
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Carlen says Borders is quickly phasing out its relationship with Sterling. They're not alone. Consumer retailer Costco has also stopped buying Sterling's titles.
Costco supports a small book section, with about 300 titles. "We consider [Sterling] a competitor," says Jim Sinegal, president of Costco, in Issaquah, Wash. "Why else would we end our relationship with Sterling? Barnes and Noble will obviously get the best deals."
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