Borders, Costco Kiss Off Sterling
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Analysts say these defections might not be the last. "They feel supporting Sterling supports a competitor," says John Kremer, editor of the Book Marketing Update newsletter, in Fairfield, Iowa. "Sterling will sell more books to Barnes & Noble, but they're not going to sell [as much] to independents. Ultimately, I see Sterling [as] a division of Barnes & Noble, with very little sales outside of [B&N]."
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