Borders and Vuguru to Distribute Online Prequel to Cook Novel
The first two episodes of the series premiered Tuesday at www.BordersMedia.com/foreignbody, where customers also can pre-order copies of the book. New episodes are available daily, culminating in the final installment airing Aug. 4, the day before the release of Cook’s book.
“By teaming with Vuguru to offer our customers access to ‘Body: The Prequel’—exciting, high-quality digital programming—we are truly elevating the shopping experience for our customers and differentiating our company from our competitors,” says Borders Group Chief Executive Officer George Jones. “Now, customers can watch and learn the backstory to ‘Foreign Body’ via these Web episodes on Borders.com before ever reading the book. It’s a great way for readers to catch the excitement of a new release.”
- Companies:
- Borders Group
- G.P Putnam's Sons