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Jim Calder
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“It’s not about selling your book,” Kilmer-Purcell said. “It’s about building a core group. [For me], it’s not about selling a book, it’s about making a career.”
Lyga agreed that you can’t just send people messages on MySpace to buy your book.
“I try not to do a hard sell in my profile,” he says. “It’s just another way to make an impression with your name and brand.”
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Jim Calder
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