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The most prevalent digital products book publishers have invested in are ebooks and apps. While ebooks and apps can be very similar in presentation, they differ in how they are produced and in their overall capabilities. Ebooks, often built on a standard specification such as EPUB, allow for a larger degree of automation in production and greater device compatibility. And though ebooks are more scalable than apps, there are greater limitations to the variety of user experiences they can deliver and publishers are forced to conform to the capabilities of a given format.
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