Can Giving Books Away Pay Off? No Starch Press Publisher Bill Pollock on his decision to offer two of his key titles as free downloads.
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We’ve been selling PDFs of our books from the beginning. There’s no [digital rights management (DRM) on the files]. They’re completely unlocked. I have a note on the [No Starch Press] site that says, “Treat them like a book.” … I can tell every publisher out there that any lock that they put on [a file] is going to be broken. I know that 100 percent. … All you need is one copy to be unlocked. Once it’s out there, it’s gone. … Instead of wasting time on this, let’s think of the fundamental problem we have as an industry—visibility.
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Peter Beisser
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