Can Giving Books Away Pay Off? No Starch Press Publisher Bill Pollock on his decision to offer two of his key titles as free downloads.
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Extra: How will providing the full versions of these two titles via P2P provide more visibility or help sales?
Pollock: If you really like “The Cult of Mac,” and you’re a Mac fan, you’re going to go out and buy it. … My argument … is it all comes back to visibility. … If I can find a way for [consumers] to know about [our books], I’m going to sell more books. People still like the printed book. …
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Peter Beisser
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