Can a New Startup Profit From Offering Free Textbooks? Flat World Knowledge Co-founder Eric Frank on his new vision of publishing.
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Extra: What makes Flat World Knowledge’s approach different?
Frank: I think, at the end of the day, that Jeff and I both believe that we are offering something we really believe in. … There’s no sliver bullet …. There’s nothing really magical about it. It’s really hard to execute on. It requires the ability [to sell] a vision to people in an air of uncertainty. But if you believe in your ability to sell, you can convince people to take a risk with you …. Jeff and I came at this with a high level of confidence [in ours] careers [in textbook publishing] … that we can apply our talents in a good way.
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Peter Beisser
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