Can This Book Be Saved?
And sometimes pages have to be added. Once, the team at the Center resuscitated 20,000 medical books that were missing 128 pages of 3,000. Someone at the publishing company inadvertently forgot to send the printer all of the copy. In that case, the missing pages were reprinted on the same paper, then the books were rebound and the covers were reprinted. In an instance such as this, Dunn stresses that "if you don't have the equipment to meet the quality of the original book, you won't get the business."
A large–and lucrative–part of Dunn's business today involves converting hard cover books to paperbacks. The benefits of conversion are readily apparent. "If [a publisher] sold 350,000 books and has 10,000 left over and 20,000 came back as returns, what is the value of that inventory," reasons Dunn. "For $1 a book, they can be converted. [The publisher] can now sell to a wholesaler quality trade paperbacks. If the wholesaler sells the book for $15.95, the publisher sold it to them for $8. Originally, the leftover inventory was worth nothing. But for an investment of $1 a book, each book is now worth $8."
Within that statement lies Dunn's commitment to returning as many books as possible back to the marketplace. For publishers, it behooves them to do what the doctor orders.
Dunn invites publishers to come hear him speak at BookTech 2002. He will regale and educate attendees during the "Book Binding: Make the Most of Your Budget" session on Tuesday, February 12 from 1:30 - 2:45 p.m.