Can This Book Be Saved?
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Cover conversion
A large–and lucrative–part of Dunn's business today involves converting hard cover books to paperbacks. The benefits of conversion are readily apparent. "If [a publisher] sold 350,000 books and has 10,000 left over and 20,000 came back as returns, what is the value of that inventory," reasons Dunn. "For $1 a book, they can be converted. [The publisher] can now sell to a wholesaler quality trade paperbacks. If the wholesaler sells the book for $15.95, the publisher sold it to them for $8. Originally, the leftover inventory was worth nothing. But for an investment of $1 a book, each book is now worth $8."
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- Companies:
- Colonial Press
- Quebecor World Direct
- Places:
- Connecticut
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