Reciprocal's General Manager, Matthew Moynahan, says, "Unprotected file swapping isn't legitimate." As a result, Reciprocal develops applications to protect digital content with encryption technology that controls royalty and file exchange. "Subscription's where it's at because of the discreet nature of the product," he explains. "Everything will eventually be about having access to online catalogs to subscribe to content. Over time, digital rights will be negotiated differently. The notion of global rights will be increasingly important." Moynahan also believes that Napster was a positive prototype for difital file exchange, but would be more successful as a pay service. "Peer-to-peer sharing may be more common," he adds, "but control is still an issue. Napster proved it."