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But according to Rob Yoegel, vice president, online services at North American Publishing Company, content that is most susceptible to distribution is that which is most desirable. "To me it's simple," says Yoegel. "It's been proven that people listen to music online. It's yet to be proven that people read books and/or magazine content of any great length on a computer screen. The audiences are different and you can guess which one I'm sure is much smaller."
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