Vintage Books Uses ‘New Approach’ to Crashing a Book Project
Chronicling the 24-day turnaround of “The Iraq Study Group Report: The Way Forward—A New Approach.”
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Making the Book
“We needed to immediately create a type-set design, a layout, that would be specific enough to be helpful [to the printer], but also flexible enough to account for the fact that we hadn’t actually seen any of the content,” he says.
Next up: designing a cover for a book whose contents he had yet to see. The ISG had already selected a title, and had specified that each commissioner’s name appear somewhere on the front or back cover. There were also a few supporting organizations whose names needed to be present, and Miller says Vintage decided to include a line about the charity that would be receiving proceeds from the book’s sales.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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