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Indie publisher Emily Clark Victorson, who heads Allium Press in Forest Park, about eight miles west of Chicago, agrees that connecting with readers is crucial. "Chicago is critical to our success," she says. "It's important to be able to connect to the Chicagoland community."
Allium, which will publish its tenth book this year, focuses on Chicago-based fiction. But that doesn't make getting local media attention any easier. Discoverability remains a challenge, but being in Chicago has its benefits. "Part of it is that here in Chicago we still have that second-city attitude," which makes local publishers work a little harder, Victorson says.
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Kelli Christiansen
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