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"The challenges of electronic book publishing remains the same, and that is figuring out how to marshal our content into a digital format," says Bob Bolick, VP of new business development with the McGraw-Hill Companies, in New York. "You have to work e-books into your standard workflow, which is 98% of what we do. Where do they fit? They don't exist, they're not quantifiable, and that creates back office issues."
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