Consumer Takes Center Stage at This Year's 'Making Information Pay'
While presenting recent data on consumer book-buying habits and the impact of digital technologies on how books are discovered, purchased and read, Gallagher was quick to point out that publishers need to understand their consumer even better than they understand sales data.
Speaking within the event's overall theme of "Points of No Return," Gallagher identified significant impacts affecting consumer points of no return, including the proliferation of choice and access to content now enjoyed by consumers. A second impact, as noted by Gallagher, is a new model he termed the "book demand chain," as opposed to the traditional book supply chain, in which the consumer rather than the publisher drives the process and defines the marketplace. "We are now living in a 24/7/365 supply chain," Gallagher said.
- People:
- Kelly Gallagher
- Places:
- New York City