Consumer Takes Center Stage at This Year's 'Making Information Pay'
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Gallagher also addressed the shifting of communication mediums from print to digital as a third impact affecting consumers, specifically noting the growth of book buyers engaged in online social networks. "Sixty-nine percent engage in some form of [social networking] activity," he said, noting that this activity is not only driven by the younger generation. Eighty-nine percent of the surveyed book buyers who are 55-plus years of age said they have a Facebook page.
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- People:
- Kelly Gallagher
- Places:
- New York City
E
Janet Spavlik
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