Consumers Willing to Pay for Digital Content for iPads and E-Readers, According to Survey
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ComScore Inc. released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results of the survey were analyzed across age and gender profiles, as well as the “iOwners” consumer segment, defined as those owning either an iPhone or iPod Touch.
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