Cover Focus
As a response to the changing marketplace, Simon & Schuster is taking an aggressive approach to e-publishing. According to Kotrch, "Every book to which we get the rights will become an e-book."
World Book was also aggressive in tackling the new e-book space. In 1998, the publisher realized its first online revenue potential, according to Michael Ross, executive vice president/ publisher. In 2000, it more than doubled online revenues. Despite the success, Ross points out that publishers should be motivated to enter the e-space by numbers rather than novelty. "It's not as important to be the first as it is to be profitable." And it makes sense for traditional publishers to grow their print lines to support the e-investments they'll make to break into the new markets.
- Places:
- New York City