Creating the Right XML Workflow
It's obvious what the production team did wrong. They cut corners, ruined the project launch, and scuttled any hope for a quick ROI. But don't blame the team. Blame their managers. They failed to consider the business requirements beyond the basic need to adopt a digital workflow. Here's why:
• First, the project managers didn't determine the "cost per tag." Think about it: Every XML tag has a cost per application. It might be a fraction of a cent, but the per-tag cost adds up. For every element added to a DTD, project managers must ask, "What is the business case for this element?" Tagging data "because it is there" adds cost, and increases the production workload. This is why many publishers have fewer tags in later versions of their DTD than the first. They ultimately recognize that a lot of tagged information is never used.
- Places:
- Newton, Mass.