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The Connected-Mobile Platform
The digital media delivery platform that has emerged over the past five years has been empowered by:
- Mobile devices operated by the user with the ability to display a wide array of content types (textual, audio, video, etc.), run applications, collect and store data about content and user behavior, all with ubiquitous internet connectivity.
- Web services that a device connects to via the internet which enable the device to access media assets (images, video, ebooks) and provide application functionality to the device. Such web services include Gmail, YouTube, Facebook, Oyster, and Spotify.
The power of this delivery platform is woefully underutilized. A mobile device is, above all, a computer. In fact, processing capabilities of these devices are increasingly significant. The processing power of the Apple A7 chip used on the iPhone 5S was found on only the most bleeding-edge desktop machines ten years ago.
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- Companies:
- Amazon.com
- Apple
- YouTube
Andrew Brenneman
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