Bringing Horsepower to Publishing
Publishers and their distribution partners can tap the computing power of the connected-mobile platform in a variety of ways, depending upon the specific goals of each market segment:
Consumer/Trade: In the consumer marketplace, a key goal is to efficiently and elegantly connect the most relevant offering (book or service) to a customer. The art and science of presenting purchase suggestions is well recognized for both adding value and driving revenue. This is typically done through the real-time analysis of purchase history, browsing history, and the behavior of similar customers. This process will surely become more sophisticated as the data that drives these suggestions expands to include user analytics data (data based on reading behavior) as well as the user’s social media activity. The ability for systems to respond quickly to such vast data sets requires computing power by both the device and the web services.
- Companies:
- Amazon.com
- Apple
- YouTube