E-Textbook Publisher Inkling Secures Major Investment from McGraw-Hill and Pearson
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Inkling<%2Fa>,%20a%20San%20Francisco-based%20company%20that%20publishes%20textbooks%20for%20multi-touch%20devices%20such%20as%20the%20iPad,%20has%20secured%20significant%20minority%20investments%20from%20McGraw-Hill<%2Fa>%20and%20Pearson<%2Fa>,%20the%20two%20largest%20educational%20content%20providers%20in%20the%20world.%20According%20to%20an%20Inkling%20press%20release,%20"The%20investment%20signals%20a%20major%20endorsement%20from%20the%20publishing%20industry%20for%20the%20Inkling%20platform%20as%20a%20leader%20in%20the%20rapid%20shift%20to%20digital%20textbooks."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fe-textbook-publisher-inkling-secures-investment-mcgraw-hill-pearson%2F" target="_blank" class="email" data-post-id="5765" type="icon_link">
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Both publishers also have committed to build interactive editions of their top titles for the Inkling platform. Inkling already works with other trade and higher education publishers, including John Wiley & Sons, W. W. Norton and Wolters Kluwer.
"Until now, digital textbooks have failed to gain real traction because they add little value over the printed book," says Matt MacInnis, Inkling's founder and CEO. "But Inkling is different. We build every textbook from the ground up for iPad to create a more engaging learning experience. We're thrilled that McGraw-Hill and Pearson are bringing the world's best learning content to the Inkling platform."
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- People:
- Matt MacInnis
- Vineet Madan
- Places:
- San Francisco
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