You Can Quote Me on That!
Editors’ Picks: Quotes that we love … or at least think are pretty cool (from the past year in Book Business). And, they actually paint a pretty accurate picture of the state of things.
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"Prices of e-books should be shaped by cost structures and customer demand rather than by comparison to traditional p[rint]-book pricing. … There is no reason, moreover, why e-books could not be priced dynamically, as are most products in an online world—the initial release price for Dan Brown's new novel, for example, could start at $39.99, rather than the announced $28.99, for the first 24 hours to reflect the pent-up demand and the relative price insensitivity of his most devoted fans, dropping swiftly as demand declines."
Peter Olson and Bharat N. Anand, Book Business Guest Column (June '09)
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