The Corner Office: He Did It
Eric Kampmann, president of Beaufort Books, published the one book other publishers wouldn’t touch. He talks about why he decided to bring O.J. Simpson’s controversial “If I Did It” to market.
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• What happened once the deal was announced? How did you deal with the strong reactions and media interest that surrounded it?
Kampmann: … Beaufort ended up being the perfect publisher for two reasons: It neither had a bad reputation [nor] a good reputation. So … the immediate negative reaction we took [after the deal was announced] didn’t stick, because there was nothing to hang it on. …
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Janet Spavlik
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