Exclusive Interview: Jane Friedman, President and CEO of HarperCollins Publishers, Offers Insights On Motivation, Mentors and More
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Another bucket was Collins. When Rupert Murdock bought William Collins in about 1989, his intention was to have Collins be a reference brand and Harper would remain the trade brand. I thought that Collins had not really been developed in America, and so the notion was to brand Collins in America, which we have done very well and it’s very much a global brand. ... And the fourth bucket was a big bucket called B-to-C, and that was direct to consumer and that is where all of our digital work has now fallen. So Publishing Plus is something we think about all the time, its just part of our DNA.
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