Follett Higher Education Group Announces Online Textbook Rental for Independent Bookstores
(PRESS RELEASE) --
OAK BROOK, IL, March 15, 2010 – Follett is launching two new college textbook rental programs for independent bookstores: an online affiliate program powered by BookRenter’s technology platform and an in-store rental support program.
By partnering with BookRenter, Follett becomes the nation’s first and only textbook wholesaler to offer rental through a customizable online storefront. Simple to implement, Follett’s online affiliate program provides students access to millions of rental titles, enhances bookstore competitiveness and adds to bookstore revenues - without adding operational complexities.