Future of Book Publishing? Verticality and Communities, Says Shatzkin
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Format-specific publishing will soon give way to format-agnostic publishing, Shatzkin said, as value moves away from the content itself in favor of context. Distribution of that content will no longer be the "problem," he cautions—marketing will be. And the ownership of eyeballs will trump the importance of intellectual property.
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- Matt Steinmetz
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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