Future of Book Publishing? Verticality and Communities, Says Shatzkin
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Shatzkin's action plan for publishers starts with understanding your business vertically, perhaps with the help of Book Industry Standards and Communications (BISAC) codes. Next, he stressed that publishers need to "research your vertical Web world" to identify and understand potential competitors and collaborators. He adds that a "sensible Web strategy" is necessary, including one corporate, business-to-business Web site for the company and then at least one separate site for each vertical. Lastly, he advised publishers to look to "construct alliances that will enable new businesses and new business models."
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- People:
- Matt Steinmetz
- Shatzkin
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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