Google Enters the E-reader Market
Its new iriver Story HD e-reader launches Sunday at Target stores and Target.com.
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So, what impact will the device have on the e-reading market? "It is great to see Google come on to the market bringing more competitiveness through pricing and content offering," says David Renard, partner at media research and consulting firm mediaIDEAS. "If Google can establish itself as a viable third alternative to Amazon and Barnes & Nobles in the e-paper, e-reader space, then both consumers and publishers benefit."
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- Companies:
- Amazon.com
- Target
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