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Frank Ervin, vice president of training and technology for Phoenix Color, Hagerstown, MD, offers his observations: "The key trend to look out for over the next year or two, is ... the increasing marriage of digital prepress to the manufacturing (of the foiling and embossing dies), in other words, using more digital processes as opposed to photomechanical etching processes." This trend, as well as the increased use of special materials that accelerate the di-making process and use of combination foil stamping and embossing dies, he says, may permit shorter runs and more flexibility on quick turnaround books, such as bestsellers.
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