Green Printing - The New Bottom Line
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International environmental standards, such as the ISO's 1400I (ISO.org) and Global Performance and Reporting Initiatives (GRI.org), along with market-based emission trading schemes such as the Chicago Climate Exchange (ChicagoClimatEx.com) are gaining momentum.
As consumers become implicated, influenced, educated and interested in environmental performance, publishers need to lead the charge, or be ready to respond rapidly to new priorities.
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