Guinness World Records Acquired by Jim Pattison Entertainment
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“Guinness World Records is an iconic brand, and we are delighted to have been given the opportunity by HIT Entertainment to add this global leader in world records to our group,” says Jim Pattison Jr., president of Ripley Entertainment. “No other enterprise collects, confirms, accredits and presents world-record data with the same investment in comprehensiveness and authenticity. The coming together of Guinness World Records and Ripley’s Believe It or Not! creates an historic combination of the world-leading authorities on records and record-breaking, and all that is unbelievable.”
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