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Hachette Book Group Chief Operating Officer Ken Michaels said, “Publishing is evolving from a B2B business to a B2C business, and apps like ChapterShare allow us to connect directly with consumers. Publishers need to become application developers in order to connect writers and readers more closely. We saw a need for an application that could unlock more of Facebook’s power for writers and used our unique publishing expertise and systems to build it.”
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- Companies:
- Hachette Book Group
- Places:
- New York, NY
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