Handling High-Profile Book Deals: Q&A with Kate Jackson, Senior Vice President, Associate Publisher and Editor-In-Chief, HarperCollins Children’s Books
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Jim Calder
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EXTRA: What are some of the advantages on the marketing/advertising side of signing someone as prominent as Laura and Jenna Bush to a book deal?
JACKSON: The fact that there will be keen media interest in Mrs. Bush and Jenna Bush will have a dramatic impact on the public’s awareness of their book, which of course is a terrific advantage. There are so many great books published and often the biggest obstacle is simply getting readers to be aware of them.
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