Harlequin teams with wireless publisher to deliver romance fiction
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Harlequin produces more than 125 titles each month, some of which will be included in the wireless service.
“The entertainment provided is a combination of new content and previously published content,” Abthorpe says. “What is new is the tremendous convenience of having this content delivered directly to the subscriber’s mobile phone. This convenience is extended to the book-purchasing experience. If a woman sees a title she likes, she can either order it immediately using the order feature on the mobile phone or she can save the title to her ‘book list’ which can be referenced when she is next in front of the retail book section.”
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