HarperCollins Launches Pop Culture Imprint
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"It Books will be a new way for us to reach readers like us—people with an endless appetite for pop culture, who live for music and film and art and fashion and the Internet," says Kania. "An It book should be fun. It should be interesting. It should be cool. It should look great. Working with Cal and Mauro, we're going to have the chance to publish some great books and market them in new and interesting ways. I'm really excited about this opportunity."
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