Press Release: HarperCollins Publishers And Shazam Offer Unique Content to Fans
New Feature Enables Unique, Interactive Content to be Accessed via the Shazam App
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"We are always looking to partner with leading digital innovators," said Angela Tribelli, Chief Marketing Officer for HarperCollins Publishers. "Our partnership with Shazam - whose install base currently exceeds 100 million monthly active users - brings incredible promotional reach to HarperCollins authors. With the addition of visual recognition functionality into Shazam's well-known app, we can utilize their technology to both widely tout and efficiently deliver an exciting array of enriched content, such as playlists, videos and exclusive excerpts - all with the goal of introducing new audiences to our authors, as well as engaging loyal fans who are hungry for more."
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