HarperStudio Expands 'Out From the Print Book' With Vook Partnership
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“As soon as I heard about the vook, I knew I wanted to experiment, and the perfect author to start with was Gary Vaynerchuk,” says Debbie Stier, senior vice president, associate publisher, HarperStudio. “It was liberating to be able to expand out from the print book in areas where a video could enhance the written word. At the same time, it was a challenge to come up with video content that was fresh and unique from Gary, who’s all over the Internet in video. I think the vook achieves what we set out to do.”
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- Companies:
- HarperCollins
- Time Inc.
- Places:
- Emeryville, Calif.
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