HarperStudio Expands 'Out From the Print Book' With Vook Partnership
Vook, which recently introduced a new media product called a "vook" that blends text and video, has announced a partnership with HarperCollins imprint HarperStudio. Earlier this month, the Emeryville, Calif.-based company announced a similar partnership with Simon & Schuster to release four inaugural vooks.
As a result of the HarperStudio partnership, Vook will release the “Crush It!” vook in conjunction with HarperStudio author Gary Vaynerchuk's recently published book, "Crush It!: Why NOW Is the Time to Cash In on Your Passion." The vook will feature never-before-seen videos and give readers "an insider’s look into how Gary has translated his success of building a family wine business into a $60-million-dollar venture and a personal brand that has now grown from Web subculture to the mainstream," according to a company press release.
“As soon as I heard about the vook, I knew I wanted to experiment, and the perfect author to start with was Gary Vaynerchuk,” says Debbie Stier, senior vice president, associate publisher, HarperStudio. “It was liberating to be able to expand out from the print book in areas where a video could enhance the written word. At the same time, it was a challenge to come up with video content that was fresh and unique from Gary, who’s all over the Internet in video. I think the vook achieves what we set out to do.”
Vooks are available as applications on the iPhone and iPod Touch, as well as for the desktop and all browser-enabled computers via the Vook Reader.
- Time Inc.
- Emeryville, Calif.