How Penguin Random House is Moving Beyond "Ebooks That Mirror Print"
What types of ebook experiences have proven successful at PRH?
One of the most successful things about our ebooks is that we have worked to develop quality assurance and formatting that makes our ebooks as beautiful as what we create in print. It is a subtle difference, but when you pick up one of our ebooks you are able to immediately be immersed in the story and have a good experience with the content and never be distracted by poor formatting.
How will ebooks evolve in the future?
As EPUB3 is implemented throughout the industry in the next year, we'll see better handling of footnotes, anchors that let you match to print pagination, and many features that improve the basic experience for books. Ebooks will evolve over the next few years to allow for more non-linear experiences of content. They will also evolve to allow for more interactivity that will let us have slideshows instead of pages and pages of inserts with photos or interactive timelines and family trees.