HP has just unveiled the world's most productive technology for digital printing/POD book production – the HP T400 Color Inkjet Web Press.

(Press Release) LOS ANGELES, March 16, 2011 – HP today introduced the graphic arts industry's largest, most productive commercial digital color press, bringing the concept of mass customization to printing by combining the personalization features of digital printing with the efficiencies of high-volume production.

With its unmatched width and its 600-foot/minute (183-meter/minute) speed, the HP T400 Color Inkjet Web Press prints up to 5,200 full-color, letter-size pages per minute - 44 percent more than the closest solution from competing vendors.

HP unveiled the press at the offices of O'Neil Data Systems, a Los Angeles-based data-driven marketing communication firm that now uses all four systems in the HP inkjet web press portfolio - the HP T200, T300, T350 and the new T400.

HP also introduced several additional solutions, including an HP magnetic ink character recognition (MICR) system and third-party coated media, as well as workflow and finishing solutions from members of the HP Graphic Solutions Partner program. HP additionally is offering customers an option to upgrade HP T300 presses to the faster T350 platform.

"With more than 25 installations worldwide, our inkjet web press systems are changing the business dynamics of applications such as publishing, transpromo and direct mail," said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. "With the significant throughput capacity the new HP T400 offers, customers can now break into a world of true mass personalization and customization and take advantage of substantial new growth opportunities."

High-quality imaging with new inks and printheads

The HP T400 offers high-quality imaging by reproducing sharp text and images, as well as uniform area fills. New HP A50 process-color inks work with new HP A10 printheads, which use HP Scalable Printing Technology in a compact, 1,200-nozzles-per-inch printhead design. New, advanced web tension controls and dryer systems provide reliable, fast and consistent productivity.