HP Introduces New Digital Press
At an event last week in Los Angeles, HP unveiled a new commercial digital color press, the 42-inch high-speed HP T400 Color Inkjet Web Press. The unveiling took place at O'Neil Data Systems in front of press, publishers and other guests from all over the world. O'Neil, a data-driven marketing communications firm, is the first company to install the HP T400 press.
According to HP, the T400 prints up to 5,200 full-color, letter-size pages per minute, which is 44 percent more than the competition. Sumeer Chandra, vice president of marketing and strategy for HP's Graphic Solutions Business, introduced the new press as "a truly transformative product."
"With more than 25 installations worldwide, our inkjet web press systems are changing the business dynamics of applications such as publishing, transpromo and direct mail," said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. "With the significant throughput capacity the new HP T400 offers, customers can now break into a world of true mass personalization and customization and take advantage of substantial new growth opportunities."
Dr. Douglas Sexton of HP's Publishing Global Business Development mentioned that many educational publishers are utilizing the company's inkjet web press systems to customize textbooks and course materials for individual classes and instructors.