The Power of Integration
The integration of both new and traditional business channels is critical to the success of the digital supply chain. Whilst Publishers and Book Distributors venture out into this new landscape IBS Bookmaster appreciates it is vital to maintain transparency and a seamless flow of information throughout. Publishers should tread with caution and avoid the temptation to simply 'bolt on' quick fix solutions which can be disruptive to proven and successful channels already in place. The DSC should work with and compliment well-established publishing and book distribution processes.
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