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"We imagine that companies who ship products and devices will use the logo on boxes and packaging material to identify compliance," wrote Smith. "We imagine that retailers will use the logo to alert their customers that the product they sell uses this standard file format. We imagine that publishers will use the logo on their Web sites and possibly on their printed books to alert the public that their books are also available in electronic form. Finally, we hope this will become an industry standard for recognizing product and services that conform to the EPUB standard."
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