Guest Columnist: Working Smarter
The Importance of Good Data
While we’re examining the engine room of book businesses, let’s include a review of how product information is created and distributed. Can there be anything more critical to a publisher’s, bookseller’s or wholesaler’s sales success in these difficult times than accurate, timely and comprehensive product data? For more than 10 years, the message about the importance of good data has been proclaimed throughout our industry. We have seen much improvement in that time, but there is still a long way to go before we can say that the book business has really gotten the message. Inaccurate and unreliable data about titles, publication dates, prices and much more continues to be common, despite the easy availability of information, advice and standards to help everyone in the supply chain perfect their product information.
- People:
- Michael Healy
- Places:
- New York