Internet Extends Endless Opportunity
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http%3A%2F%2Fwww.hci-online.com<%2Fa>),%20which%20she's%20been%20working%20on%20continuously%20for%20the%20past%20two%20years,%20with%20the%20help%20of%20technical%20and%20developmental%20expertise%20provided%20by%20Worldwide%20Publishing.%20For%20example,%20though%20blurbs%20and%20excerpts%20and%20covers%20are%20up%20on%20the%20Web,%20she%20wonders%20whether%20she%20should%20videotape%20an%20upcoming%20book%20signing%20event%20and%20run%20video%20clips%20on%20the%20Web.%20Her%20clients--bookstores,%20distributors,%20wholesalers%20and%20chain%20stores--are%20also%20excited%20about%20the%20Internet%20and%20want%20sample%20covers,%20book%20excerpts%20or%20promotional%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Finternet-extends-endless-opportunity-12530%2F" target="_blank" class="email" data-post-id="3382" type="icon_link">
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Web files have a "keyword" file that browsers search in addition to titles. It's important to make sure those keywords include the words a browser might type into a search engine. Accurate and creative keywording allows readers to locate multiple titles quickly.
Making the most of linking. Authors can be encouraged to link their own pages to the publisher, and vice versa. Each helps promote the other this way.
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