Is the Industry Tide Turning?
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The PIB's latest figures closed 2004 with a magazine rate-card-reported advertising revenue up 11.1 percent (at $21.4 billion) from 2003—with the PIB stating that the 2004 gains mark the highest increases in dollars and pages since 2000. So where does this leave us? Optimistic.
This optimism is not just among the elite or something circulating around the rumor mill. Almost two-thirds of respondents to the first-ever PrintMedia "2005 Industry Outlook Survey" indicated that their business outlook for 2005 is "Optimistic."
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