Is the Industry Tide Turning?
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About The Survey
The results of the 2005 "Industry Outlook Survey" are based on 547 completed surveys. The survey was sent to top executives at b-to-b and consumer magazines, catalog, corporate, government and association publishers, as well as at advertising agencies nationwide.
It was conducted in December 2004, using Zoomerang professional online survey software, which distributes the survey and tallies responses. Invitations to participate in the survey were sent via e-mail to PrintMedia readers. Respondents completed the survey online.
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